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Final expense insurance is becoming increasingly important to people. It is creating a tremendous opportunity for insurance agents, and live final expense transfer leads are a great way to make the most of it. But not every live transfer lead provider is the same. Choose your live transfer lead partner carefully.

A study by LIMRA and Life Happens found that 31% of consumers are more likely to purchase insurance in the next 12 months as a result of COVID-19. However, many people are still uninsured, and 59% of uninsured consumers say they need life insurance.

An application for final expense insurance is required

Life insurance policies come in many forms, with varying benefits, features, and premiums. Final expense insurance may be of interest to consumers who do not need higher benefits – and the higher premiums that come with them. According to Parting, North American traditional funerals can cost between $7,500 and $10,000, so it is vital to plan for final expenses, and insurance can help with that.

Taking advantage of market opportunities in final expenses

According to information from the Life Insurers Council, final expensive life insurance premiums increased 9% between 2019 and 2020.

When you sell final expense insurance, you need to have good timing to seal the deal. There has been an increase in the popularity of life insurance in recent years. You’ll only waste your time chasing ineffective leads if you approach consumers before they’re ready to buy. On the other hand, if you wait too long, you’ll lose out to your competitors. Consumers need to be reached exactly when they’re ready to buy.

The final expense live transfer leads can help you accomplish that. With live transfer leads, you can purchase calls that already have qualified leads on the line. A representative talks to the prospect first. The call center representative transfers the prospect to the call buyer when the call is promising. 

Lead generation through this system eliminates a lot of the issues associated with other methods. Whenever a lead is transferred live, you know they are extremely interested and are available right then and there. You don't have to waste time calling phone numbers only to get no answer. There's no need to worry about your competitors beating you to the finish line. 

At least, it can be great. In practice, however, not all live transfer lead providers are the same, so it is important to know how to identify a good provider.

Here are the good, the bad, and the ugly.

Good: Exclusive final expense leads with 100% contact rates 

There are a lot of advantages to live transfer leads, including access to prospects who are ready to buy before your competition does. This means that exclusivity is crucial. You should get 100% exclusive leads when you work with a final expense live transfer lead partner.

Contact rates are usually very low. This is especially true for outbound calls. Some people may have changed their phone numbers, while others may no longer answer the phone. Live transfer leads give you a 100% conversion rate.

A lack of scalability and unqualified leads

If you use final expense live transfer leads, you should get qualified leads who are ready to buy. However, some lead partners might not deliver what they promise.

Using the live transfer lead system, the call center representative first talks to the prospect. This gives the representative the opportunity to warm up the prospect and qualify the lead. But what if the rep rushes to transfer every single call? This will result in a higher call volume, but also more calls that go nowhere, which means your time is being wasted. You should ensure your live transfer lead partner offers highly qualified leads in order to maximize the potential of live transfer leads.

Scalability is another important consideration. You don't want to pay for more calls than you can manage.  As your business grows, you will need more calls. 

The right number of final expense leads is crucial. When choosing a partner for final expense leads, make sure they can support your growth.




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