There are many ways to generate leads for your health and Life Insurance Live Transfers products targeted at seniors, but if you're looking for an excellent ROI, Live Transfer Insurance Leads are the way to go. 

Some leads go nowhere. Perhaps the prospect has lost interest. Or perhaps they have already purchased from your competitor. It may also be possible that the prospect is very interested - but also very busy. The result is the same: your agents waste time on leads that do not convert. 

Leads from live transfers can help improve conversions and ROI by addressing these issues.

For many of the largest insurance companies and agencies in the business, we provide Final Expense live transfer leads and Medicare live transfer leads at The Live Leads. To help you make an informed decision about this revenue-generating opportunity, here's a quick primer that covers everything you need to know.

How does a live transfer work? 

When a call center representative transfers a call to an insurance agent, it is called a live transfer.

At The Live Leads, we generate demand by reaching out to people who have engaged with information about Medicare and Final Expense Insurance. Once the lead has been qualified, a live agent will contact the prospect to ensure that they are interested in purchasing insurance. After the call has been transferred, a live agent will finish the sale. 

Are there any differences between a live transfer, a warm transfer, and a cold transfer?

• A live transfer occurs when a call center representative qualifies a lead and transfers it to a specialized agent. 
• An agent is "warmed up" when the first representative provides information during the transfer. 
• Cold transfers are also known as blind transfers, because the agent does not receive any information when the call is transferred.  

What are the steps involved in a live transfer call?

Three basic steps are involved in live transfer calls:

1. Contact is initiated between a prospect and a call center representative.
2. In order to qualify the lead, the call center representative speaks briefly with the prospect.
3. An insurance agent closes the sale if the call center representative qualifies the lead. 

What is the best way to source live transfer insurance leads of the highest quality?

It's important to use a good source when using the live transfer method.

• In order to ensure legal compliance, leads must be scrubbed. (Learn more below.)
   
• There needs to be proper training for call center agents. It is essential to go over scripting, as well as the different questions and scenarios that can occur. Similarly, representatives need to know how to handle prospects with dementia – they shouldn't transfer in this case – when targeting the senior demographic.
   
• Leads must be of high quality. Pushing for transfers at any cost - even if they're low quality or non-compliant - can waste your time and expose you to legal liabilities.
   
• A healthy work environment is crucial. Sales are about people, after all, and first impressions matter. The call needs to start off on the right foot, or it won't go anywhere. You need a lead source with an effective culture, one that is professional but not too corporate or rigid. Setting the right tone with a little personality, passion and care can help your insurance agents succeed.

What makes a live transfer partner focused on compliance so important?

You might think that anything goes with robocalls, but this isn't actually true. Telemarketing calls are heavily regulated. The Telephone Consumer Protection Act (TCPA), the Telemarketing Sales Rule (TSR), the Do Not Call Registry, and other regulations restrict who, when, and how telemarketers call. The consequences of not complying with these rules can include massive fines, lawsuits, and reputational damage. Find out more about compliance with regulatory requirements for call centers in this article.