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There is a tremendous opportunity here for insurance agents, and Final Expense Live Transfers leads are a terrific way to take advantage of it. There are, however, differences between live transfer lead providers. Know what to look for before selecting a live transfer lead partner.

The demand for final expense insurance

In the Insurance Barometer Study conducted by LIMRA and Life Happens, 31% of consumers said COVID-19 had made them more likely to purchase insurance in the coming year. In spite of this, many people still remain uninsured, with 59% of uninsured consumers stating they need life insurance. 

Different life insurance policies offer different benefits, features, and premium costs. Final expense insurance may appeal to consumers who don't need more benefits or higher premiums. In North America, a traditional funeral can cost between $7,000 and $10,000, so it's important to plan for final expenses, and insurance can help.

The Final Expense Market: Seizing Opportunities

Based on information from the Life Insurers Council, Think Advisor reports that final expensive life insurance premiums increased by 9% between 2019 and 2020.

Life insurance, including final expense insurance, is increasingly popular. When selling final expense insurance, however, you need good timing. When you approach a consumer before they're ready to buy, you'll waste your time chasing ineffective leads. In contrast, if you wait too long, your competition will gain an advantage. Reach consumers at the right time when they're ready to make a purchase.

Leads for final expense live transfers allow you to do that. Live transfer leads allow you to purchase calls with qualified leads already on the line. The prospect is first contacted by a call center representative. A call center representative transfers a promising call to the call buyer, who takes over the conversation. 

Lead generation using this system eliminates many problems associated with other methods. There is no need to waste time calling numbers that are unanswered. Your competitors can't beat you to the finish line. Live transfers give you the peace of mind that the lead is extremely interested and is available right now. 

You're right - this is great if it sounds good to you. It can be, at least. The reality is, though, that not all live transfer lead partners are the same, so you need to be able to tell a good partner from a bad one.

This is a rundown of the good, the bad, and the ugly.

Leads with 100% contact rates and exclusivity for final expenses 

The biggest advantage of live transfer leads is that you get access to buyers before your competition does. It is therefore important to maintain exclusivity. With a Final Expense Live Transfers lead partner, you should get 100% exclusive leads.

The contact rate is another key advantage. Contact rates can be low in most cases. Outbound calls are especially vulnerable to this. There are some people who have changed their phone numbers, while others refuse to answer the phone. As a result, you waste a lot of time. You can get a 100% contact rate with live transfer leads.

Bad: Unqualified leads and limited scalability

You should be getting ready-to-buy leads when you use Final Expense Live Transfers leads. It is unfortunate that some lead partners fail to deliver on their promises.

A live transfer lead system involves a call center representative talking to the prospect first. In this way, the representative can warm up the prospect and qualify the lead. If the call center representative transfers every call, what will happen? The result will be a higher call volume, but it will also result in more calls that go nowhere, wasting your time. Make sure your live transfer lead provider provides highly qualified leads to avoid these tactics.

Scalability is another factor to consider. You don't want to pay for more calls than you can handle. Additionally, you don't want to have too few calls. If your business grows, you will need more calls - otherwise, it will stagnate. 

It is crucial to have the right number of leads. Choosing a final expense lead partner who can support you as you grow is important.


ADMIN is fairy versed with ins and out of the new modern day techs. He also loves to write the blogs on the knowledge he possess.

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