A business of any type or niche can look at generating more leads and sales in today's technologically advanced market similarly. B2B Fortune 500 companies may very well use the same approach that works for local realtors and lawyers as long as it is tailored to the company. For more debt settlement leads, it is really important to track and monitor the progress, collect data, and eliminate any unnecessary steps that do not add value to your business. U.S. student debt has reached an all-time high and is expected to rise in the coming years.

1. Search Engine Optimization

It's true that there are millions of search terms related to debt per month, which can be seen by using free tools like Google Ads' Keyword Planner and Search Volume tools. A large number of people are looking for (debt) solutions each year. They research debt settlements. Why aren't you reaching out to them? Companies offering debt settlement miss the mark by not focusing on the people seeking debt settlement. It seems to me they're focusing too much on Facebook ads, which have been around for decades. SEO has been around even longer and still shows promise.

2. Web Design & Landing Page Design

What is the first thing people see when they visit your website? In many debt settlement companies, customers aren't shown what they want to see. When visitors click on the site, where do they go? Are they more interested in a menu at the top or side? Would they prefer a video or slider at the top? The design of your website will keep visitors coming back, but a great website will attract them in the first place.

3. Email Marketing

Since the beginning of digital marketing, email marketing has been a force to be reckoned with. With the advent of the Internet, it became one of the first marketing strategies available. According to Salesforce.com, every dollar spent on email marketing will return an average of $38. Email marketing alone has a 3,800% ROI! Is that why debt settlement companies aren't using it? For the same reason, you can lead a horse to water without forcing it to drink.

4. Public Relations

Whenever information comes from another source, it's public relations. Public relations is all about influencing the public's perception of your company, products, and people by engaging with them and relating to them. The consumer feels more confident when you have someone else verify your claims and statements.

How many sites have you visited that incincluded logos for USA Today, Forbes, Inc Magazine, etc.? name mentioned throughout the media is a tactic that has been utilized for centuries. It’s one thing to tell your customers your service is the end-all be-all to their problems but to have another source, verifying these claims with research is what sends public relations over the edge.

5. Reputation Management

What percentage of websites do you visit include logos of USA Today, Forbes, Inc Magazine, and so on?e, and so on?, but just like web design, Google, Bing, and Yahoo leave powerful first impressions. In today’s world, more and more people are basing their trips to stores and restaurants on reviews. Personally, I refuse to eat somewhere that has less than a four-star rating as do 49% of other consumers. The same goes for debt settlement companies. In an industry that already receives a lot of heat, the last thing you want people to see are many negative reviews and bad links associated with your company.

6. Pay-Per-Click Advertising

An additional form of search marketing, included logos for USA Today, Forbes, Inc Magazine, etc.?hs it takes to earn returns from organic traffic through search engine optimization, many will opt for per-click-click management programs (PPC) and for good reason.many will opt for per-click-click management programs (PPC) and for good reason. Searching on Google for any “debt settlement” or “debt relief” related keywords will reveal the larger debt settlement companies are exercising this marketing strategy.

Pay-per-click is just that, paying for each visitor that clicks on your ads. Unlike traditional advertising through TV, radio, or other ad spots, the brand only pays when that person has successfully clicked on the ad. PPC for B2C businesses has been perceived as most efficient in Google and Facebook, among other major search engines and social media websites.